This weekend I should have wrapped up:

(a) Brand platform, logo, tagline and color palette

(b) Web site architecture, layout and design

I’ve shared comps with several Twitter cycling compatriots. This comp is 97% there (minus the background).

I’m very jazzed about this project, and the conversations I’ve had with several folks. A heartfelt thank you to all of you who have given me feedback and been so kind to share you thoughts so far. It means a lot.

More to come soon!