Sound of silence…

If you came here expecting fresh content, I apologize. This little one-man blog ultimately morphed into a sort-of cycling place, which transitioned to a newer place with a new mission and purpose: BikeCrave.

Of course, I’m the same guy. Just decided to move my passion for cycling to a more relevant URL and better connect it to a cause.

I will keep my hand in writing personal content here and posting short tumblr-like photo shares. But for now, it’s going to remain pretty much as is: 171 posts, not all of them long by any stretch, the lion’s share personal experiences regarding cycling. I invite you to check out the category cloud, as well as the blog roll. Palomar Mountain figures heavily in the overall picture. It’s a great cycling monument in SoCal, and I love to climb, so it’s not difficult to see the connection.

The blog is not all cycling. There’s the Ansel Adams photo, which has won fans the world over. Darn thing has tendency to finish on Page One, top row for Google image searches on said photographer. One heck of an artist. I like his style — and eye. A true original.

One week

Climb to Kaiser is one week away from today. If all goes to plan, I’ll be on Big Creek Road climbing 2,000 feet in 4 miles before Huntington Lake and a short break. From there, it’s up to Kaiser Pass and its 9,700-foot summit, then a massive descent and flat passage through hell. The ride is an annual way to remind myself how lucky I am to pedal. To be in the mountains is to witness beauty, to share in the struggle. To come back to civilization is to have convenience. As we dig to make the goal to the top, we’re all insignificant on the mountain. The mountain doesn’t move for anyone. And each year, it seems bigger than we remembered it. Climbing high mountains on a bike is a high calling. I hear it in the distance. And I’m drawn to it.

Seriously, I’m doing this for free. . .

I don’t want to monetize BikeCrave.

Seriously. No auto-reply DMs from me. No email spam. No ad sales. No affiliate links. I’m building the site with my own money. I’ve developed it with a blizzard of ideas, plus feedback from cyclists around the world. 

No monetization? Are you nuts?


What I’d like BikeCrave to do is simple: Spread bike mojo. Coax a laugh. Help someone. Make people think. Maybe even be thankful. 


I don’t routinely share this piece of personal info online. My wife is a cancer survivor. She’s been in remission going on 6 years. And believe me, I try to remember every day I’m alive to be thankful. The big “C” changes everything — even when you’re not the one wearing the scarlet letter. I will always wear a yellow bracelet.  

Now it’s time to try and give back, to honor others who can’t (or couldn’t) pedal like I can — or pedal like you can. We’re fortunate. When I did the Ride for the Roses in 2003 and 2004 in Austin, Texas, I never witnessed such profound human bravery and compassion. I’m puny by comparison. Giving back. Tough concept to grasp? For some in today’s difficult world, maybe so. Pedal on, we must. 

On a ride after work this evening, I chatted with a very fit guy. We met up on the bike path. He wanted to hammer it. I wanted recovery in the small ring. Yet we still had something in common. It’s how rides can go. All that’s required are two people, four wheels, and a conversation. Things were splendid.

But when I mentioned BikeCrave with excitement, the rider had questions. He was instantly skeptical. Rather than see a few altruistic possibilities, he saw barriers, and motives. “How will people find your website?” “Won’t people be skeptical that you’re trying to make money?” “What’s in it for you? There’s got to be something in it for you.”

The guy was an old-time salesman, so I dismissed much of what he said with a smile. He’ll never understand the Web and why people can connect without ever having met — if only out of passion for something. For him, maybe the day is primarily about money. I’m glad I’m not in sales.

My answers to him were very easy: “They’ll find BikeCrave through their friends and other cyclists.” “They can scour the site’s source code for affiliate links or Google AdWords, and they’ll find none.” “Purpose”

Every day, I happily work at a publicly held software company, helping position products and services for people who will pay more than half a billion dollars for them this fiscal year. I’m lucky. I’m not rich. Never will be. Not a goal. 

The only money I want to see mentioned in the same sentence with BikeCrave are donations going to worthy causes. Donations that people decide to make privately on the basis of a “penny per mile” concept — in the privacy of their own lives. Donations that happen (maybe) because they provide people a bit more purpose in this world. You know, thinking of others. Trying to help out. BikeCrave is not my career. Social media is not my calling. Having a huge number of “Followers” on Twitter doesn’t interest me. BikeCrave is my way to give back and tap into my athletic passion and zest for life.

If someday BikeCrave enables me the opportunity to set up a local bike touring company in San Diego, I suppose I’d be lucky. But if that touring company also helped those less fortunate, I might just say I’d be the luckiest man in the world.


Pedal, climb, descend, repeat . . .

Climb to Kaiser is just four weeks out. Time to emphasize steep climbs and more weekly elevation before starting the taper June 23.

This afternoon was repeats on Highland Valley Road, which includes three main climbing sections as you roll east. The pro peloton gobbled up the first section of climb during this year’s Tour of California before turning left on Bandy Canyon Road.

I kept plowing toward Ramona.

Three times.

Three repeats on Highland Valley easily gets you total elevation gain over 4,000 feet but not at high elevation. It also throws some 15%+ pitch in spots.

Such steepness is necessary to prepare for Big Creek Road, the most critical section of Climb to Kaiser. There’s no substitute, but try we must to prepare.  

 highland valley 3x

One word . . .

Only one repetitious word to share today on BikeCrave build:

Content. Content. Content. Content. Content. Content. Content. Content. Content. Content. Content. Content.

If you’d like to see the BikeCrave site map, pre-Web layout, drop me an email at bikecrave(at)

If you have something (essay, story, photos, tips, story ideas) you’d like to submit for publication, ditto.

Thanks, and have a great extended weekend. Stay safe. Pedal on.


The joy of technology. WordPress is a great platform. Loaded on a server through FTP (such a geek word). Must install MySQL database. All part of the program, and right on schedule. The real hard work lies ahead.

Hope you had a great Monday. I posted a few BikeCrave questions on Twitter tonight. Love the answers. People have so much great stuff. A lot.

Doing, not saying . . .

Kicked off the build of today. Official site launch is June 15. 

BikeCrave is an idea that has been in my brain for over a year now. It’s become a labor of love and shared project (with cyclists around the world) as a place to celebrate all things cycling, and the cycling lifestyle. I’m providing blog updates here (and DMs and emails) as a way to share the “process” and demystify the “social media” thing. Too many buzzwords and not enough reality. Let’s strip it down to the pure essence. 

BikeCrave? It’s real. URL secured. Host secured. Design direction and architecture complete. Brand guidelines done. WP template for customization complete. Plug-ins chosen. Designer and coder hired. Chief content producer (me) hired.

One thing I enjoy about cycling is the near-zero tolerance for fakery. You either climb the mountain, or you go back and reach a fitness level that will power you up the mountain. Or you pick a smaller mountain, also known as a “hill.” The point is, you’ve got to start somewhere. It doesn’t really matter where as long as you reach the goal, and you enjoy the journey. You may only want to ride flats in Tuscany and sip wine. Or work on your glove tan lines along Highway 101. Way cool, each.   

But no faking. 

We can’t talk ourselves up the mountain or down the coast in a 20 mph headwind. We can’t slog through a cold rainstorm without something deep inside. I’ve been there, digging about in an empty suitcase of courage, harkening back to times when the legs were stronger and the heart more capable of carrying red blood cells to hungry muscles. 

Doing, not saying.

That’s top of mind this afternoon before I kit up and do my ride.

A tad cliche? Yep.

The best route? Always.

Hope you’re having a great weekend and doing what you love, which may even include two wheels.

Getting closer . . .

This weekend I should have wrapped up:

(a) Brand platform, logo, tagline and color palette

(b) Web site architecture, layout and design

I’ve shared comps with several Twitter cycling compatriots. This comp is 97% there (minus the background).

I’m very jazzed about this project, and the conversations I’ve had with several folks. A heartfelt thank you to all of you who have given me feedback and been so kind to share you thoughts so far. It means a lot.

More to come soon!