Sprayin’ instead of prayin’…

Competitive Cyclist is running a loud banner ad on cycling Web sites that catches your eye.  It pitches a must-have product for those times when road rage motorists, ferocious dogs or just plain mean pedestrians may confront you when all you’re wearing is Pearl Izumi, a pair of Sidis and a Giro Atmos.

What is it?

Pepper spray. And not just any. The stuff hits the target (face) with a blast from a few meters away.

Amazing how the non-lethal product looks like it’s just for women here.

Yet, it is decidedly more manly here.

Said to fit easily in your jersey pocket alongside your BlackBerry and Gu vanilla jel packs.

$39.99 from Ronco, er, Kimber.



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