Doing, not saying . . .

Kicked off the build of http://www.bikecrave.com today. Official site launch is June 15. 

BikeCrave is an idea that has been in my brain for over a year now. It’s become a labor of love and shared project (with cyclists around the world) as a place to celebrate all things cycling, and the cycling lifestyle. I’m providing blog updates here (and DMs and emails) as a way to share the “process” and demystify the “social media” thing. Too many buzzwords and not enough reality. Let’s strip it down to the pure essence. 

BikeCrave? It’s real. URL secured. Host secured. Design direction and architecture complete. Brand guidelines done. WP template for customization complete. Plug-ins chosen. Designer and coder hired. Chief content producer (me) hired.

One thing I enjoy about cycling is the near-zero tolerance for fakery. You either climb the mountain, or you go back and reach a fitness level that will power you up the mountain. Or you pick a smaller mountain, also known as a “hill.” The point is, you’ve got to start somewhere. It doesn’t really matter where as long as you reach the goal, and you enjoy the journey. You may only want to ride flats in Tuscany and sip wine. Or work on your glove tan lines along Highway 101. Way cool, each.   

But no faking. 

We can’t talk ourselves up the mountain or down the coast in a 20 mph headwind. We can’t slog through a cold rainstorm without something deep inside. I’ve been there, digging about in an empty suitcase of courage, harkening back to times when the legs were stronger and the heart more capable of carrying red blood cells to hungry muscles. 

Doing, not saying.

That’s top of mind this afternoon before I kit up and do my ride.

A tad cliche? Yep.

The best route? Always.

Hope you’re having a great weekend and doing what you love, which may even include two wheels.

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