Doing, not saying . . .

Kicked off the build of http://www.bikecrave.com today. Official site launch is June 15. 

BikeCrave is an idea that has been in my brain for over a year now. It’s become a labor of love and shared project (with cyclists around the world) as a place to celebrate all things cycling, and the cycling lifestyle. I’m providing blog updates here (and DMs and emails) as a way to share the “process” and demystify the “social media” thing. Too many buzzwords and not enough reality. Let’s strip it down to the pure essence. 

BikeCrave? It’s real. URL secured. Host secured. Design direction and architecture complete. Brand guidelines done. WP template for customization complete. Plug-ins chosen. Designer and coder hired. Chief content producer (me) hired.

One thing I enjoy about cycling is the near-zero tolerance for fakery. You either climb the mountain, or you go back and reach a fitness level that will power you up the mountain. Or you pick a smaller mountain, also known as a “hill.” The point is, you’ve got to start somewhere. It doesn’t really matter where as long as you reach the goal, and you enjoy the journey. You may only want to ride flats in Tuscany and sip wine. Or work on your glove tan lines along Highway 101. Way cool, each.   

But no faking. 

We can’t talk ourselves up the mountain or down the coast in a 20 mph headwind. We can’t slog through a cold rainstorm without something deep inside. I’ve been there, digging about in an empty suitcase of courage, harkening back to times when the legs were stronger and the heart more capable of carrying red blood cells to hungry muscles. 

Doing, not saying.

That’s top of mind this afternoon before I kit up and do my ride.

A tad cliche? Yep.

The best route? Always.

Hope you’re having a great weekend and doing what you love, which may even include two wheels.

Thinking . . .

I saw things yesterday during a recovery ride that I hadn’t before. Amazing how that happens when you’re thinking about something entirely new and feeding the brain more oxygen.

Yes, riding provides fitness benefits. Benefits we can track and analyze. The data reveals our progress, or lack thereof.

Perhaps more than anything else, though, what I enjoy about riding is the mental side. Riding is meditative and restorative. Riding removes clutter. Riding purifies thought. Going through a chilly headwind or up a hill is akin to going through the day. We start fresh with goals. We move forward. If we need help, we ask (or draft).

When we finish the ride (or day), we start the work of preparing for tomorrow and what may come. We learn from the past and focus on the possibilities ahead.

I’m thinking. I like the possibilities that thoughts produce.

Belgium knee warmers…

In the 50s. But will rise to 70F. Back into the hills for mileage and elevation (before the straight-pipe Harleys roar). Good benchmark week. Great scenery and planning/processing time. Awake to email with new pics of new baby Charlotte Erin from Berlin, Germany (congrats Amy and Christian)!

This is a nifty cycling blog here.

Paris-Nice today… March Madness next week…

Home office refurbishing awaits in the afternoon/early evening with TB and Gracie. Painting, tear-down, removal of fatigued desk. Fax toner and feed spool. Second power strip for accumulated gear. Consolidation of library.

Time to install 43 folders. Angels and Airwaves with Hannah on Thursday.

Start the Machine.