BikeDesire or BikeCrave . . .

I have a dream. It gets better when I’m awake.

With your help, I hope to build a community Web site/blog that blends the best of all things cycling–and the people who love the lifestyle. Newbies. Club riders. Cruisers. Ultras. Racers. Tourers. Roleurs. I’ve met you on the road (and dirt) and Internet. I think we all share something.

I have narrowed the site down to two names: BikeDesire or BikeCrave 

There’s equal parts black art and metrics-driven rationale to starting a brand. Focus groups tell you a lot, but ultimately people shape community sites and why others decide to visit. Good ideas spread. 

A brand is just one piece. It’s goes beyond logo, typeface or color palette. It’s what you feel. It’s why you pick Specialized over Trek, or Moots over Seven, or Colnago over Pinarello. It’s why you’re a Campy fan or a DA disciple. And vice versa. It’s why you made the leap to SRAM. 

I’m working to turn on the BikeDesire or BikeCrave site in late June before the Tour de France. I hope it’s a compendium of what I like best about the Web: Ulility, Sharing, Helping, Experiencing, Going deep on a topic about which you’re passionate.

Cyclists desire or crave many things in the pursuit of cycling. Enjoyment. Fitness. Comraderie. Peace. Competition. Status. Belonging (group rides). Not belonging (going against the automobile grain). Exploration. Conquest. Of course, Bikes. There’s something that happens when we throw our leg over the top tube and start turning the pedals on these bikes. We can’t always articulate it. But we have the common bond. We desire/crave it, and it becomes part of our the fabric of our lives, mirroring seasons and establishing milestones. Our families and loved ones understand. They support cycling and the great things it can do–and does.

I’ll initially organize the Web site in 3 main categories:

  1. Need (topics, basics, things that cyclists need)
  2. Want (products, experiences, access to other things that cyclists want)
  3. Have (photos, tips, stories, races, routes, fundraisers that cyclists have)


As I go down this path, I hope you’ll join me. I plan to share the process so you can see and help shape the outcome. Visuals always help, so here are a few of some 20 logo comps (pre-color) that are on the wall for consideration. Thanks for the early feedback on naming through your tweets, and please be safe out there when riding.


bike desire logo with one forward slash grotzec
bikecrave flama semicondense basic
bikedesire radio fm comp
bikecrave flama semicondensed medium

bikecrave radio fm 100 px comp


Too close to home…

Less than 2 miles from the house, a cyclist died Tuesday in an accident. When I heard the news from a colleague, I prayed that Carl didn’t suffer, and that his family can someday find peace.

Same for the motorist. A tragedy of the unspeakable.

Please be careful when you drive. A 16-pound bicycle is no match for any car. Ever.

And nothing can be important than a human life. Nothing.

Coastal bliss on a bike…

Locals only. That sums up the vibe on Highway 101 today in San Diegoland.

From Del Mar to Carlsbad, the coastline was pretty quiet (save a few Harleys). Workers in Encinitas installed a grandstand for tomorrow’s Holiday Parade. Will Santa be wearing board shorts and carry a Hansen longboard? Hope it’s not too warm if he’s plans to pull on full red suit and white beard.

Training data: Got 60 in with smallish 2,500 feet of rollers. Would have made it to San Clemente and back. But while I was reducing my aerobic capacity to that of a gnat these past few weeks it seems someone moved San Clemente 20 or so miles farther north. Need better legs. Lungs. Hands. Shoulders. Snacks. Go Juice. 

Before heading out, configured my bride’s new iPod Touch 8GB, engraved and loaded with great stuff, including new John Legend. Quality counts.  Tomorrow: tree, lights, candy canes and Nate King Cole. The dogs will be meserized, the girls will get cozy.

Hope things are great where you are.

From the bluff at Del Mar's Seagrove Park checking the surf

From the bluff at Del Mar's Seagrove Park checking the surf


Hot air balloons over Carmel Valley coming in for landing

Hot air balloons over Carmel Valley coming in for landing

Pareto’s Principle…

The 150-mile/14,000 feet of climb plan for Friday and Saturday was tossed aside by work deadlines. But managed to log 8,000 feet in 50, then cool down with a flat 20. Good vertical-gain-per-mile ratio, but not the huge day in the saddle required to help the body adapt for full day of rolling time up and down at Climb to Kaiser.

Had a blast with Mother’s Day and Gracie’s B-Day. Plenty of time to get in two big base rides of 100+ in the local mountains without fraying the edges.