Thinking . . .

I saw things yesterday during a recovery ride that I hadn’t before. Amazing how that happens when you’re thinking about something entirely new and feeding the brain more oxygen.

Yes, riding provides fitness benefits. Benefits we can track and analyze. The data reveals our progress, or lack thereof.

Perhaps more than anything else, though, what I enjoy about riding is the mental side. Riding is meditative and restorative. Riding removes clutter. Riding purifies thought. Going through a chilly headwind or up a hill is akin to going through the day. We start fresh with goals. We move forward. If we need help, we ask (or draft).

When we finish the ride (or day), we start the work of preparing for tomorrow and what may come. We learn from the past and focus on the possibilities ahead.

I’m thinking. I like the possibilities that thoughts produce.

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BikeDesire or BikeCrave . . .

I have a dream. It gets better when I’m awake.

With your help, I hope to build a community Web site/blog that blends the best of all things cycling–and the people who love the lifestyle. Newbies. Club riders. Cruisers. Ultras. Racers. Tourers. Roleurs. I’ve met you on the road (and dirt) and Internet. I think we all share something.

I have narrowed the site down to two names: BikeDesire or BikeCrave 

There’s equal parts black art and metrics-driven rationale to starting a brand. Focus groups tell you a lot, but ultimately people shape community sites and why others decide to visit. Good ideas spread. 

A brand is just one piece. It’s goes beyond logo, typeface or color palette. It’s what you feel. It’s why you pick Specialized over Trek, or Moots over Seven, or Colnago over Pinarello. It’s why you’re a Campy fan or a DA disciple. And vice versa. It’s why you made the leap to SRAM. 

I’m working to turn on the BikeDesire or BikeCrave site in late June before the Tour de France. I hope it’s a compendium of what I like best about the Web: Ulility, Sharing, Helping, Experiencing, Going deep on a topic about which you’re passionate.

Cyclists desire or crave many things in the pursuit of cycling. Enjoyment. Fitness. Comraderie. Peace. Competition. Status. Belonging (group rides). Not belonging (going against the automobile grain). Exploration. Conquest. Of course, Bikes. There’s something that happens when we throw our leg over the top tube and start turning the pedals on these bikes. We can’t always articulate it. But we have the common bond. We desire/crave it, and it becomes part of our the fabric of our lives, mirroring seasons and establishing milestones. Our families and loved ones understand. They support cycling and the great things it can do–and does.

I’ll initially organize the Web site in 3 main categories:

  1. Need (topics, basics, things that cyclists need)
  2. Want (products, experiences, access to other things that cyclists want)
  3. Have (photos, tips, stories, races, routes, fundraisers that cyclists have)

 

As I go down this path, I hope you’ll join me. I plan to share the process so you can see and help shape the outcome. Visuals always help, so here are a few of some 20 logo comps (pre-color) that are on the wall for consideration. Thanks for the early feedback on naming through your tweets, and please be safe out there when riding.

 

bike desire logo with one forward slash grotzec
bikecrave flama semicondense basic
bikedesire radio fm comp
bikecrave flama semicondensed medium

bikecrave radio fm 100 px comp

Promising info…

My trip to Ramona (by car) this afternoon was worth it. Here’s what I learned:

  • A customer in Daniel’s Market West told a clerk Wednesday night she “saw what happened” and wanted to know where to make a report.
  • A surveillance camera at the market points directly at southbound Highway 67 traffic. It’s digital video.
  • The team at Ramona Fire Station 80 is great. I’m going to buy them dinner next Wednesday. Captain Jeff Lowe was very gracious in allowing me to leave a thank you card for the paramedics who treated me at the crash site.
  • People who live in Ramona are community-minded. It’s a close-knit place where people care.

I’ve trained all over San Diego County, and Ramona has always been part of great rides up into Julian, Cuyamaca, or Mt. Laguna. People have offered to keep an eye out. I’m grateful to them.

The local ABC news affiliate aired the full story tonight. A personal thanks to reporter Michael Chen for spending the time with me to retrace the scene, hear my story and help circulate the call for witnesses.