BikeDesire or BikeCrave . . .

I have a dream. It gets better when I’m awake.

With your help, I hope to build a community Web site/blog that blends the best of all things cycling–and the people who love the lifestyle. Newbies. Club riders. Cruisers. Ultras. Racers. Tourers. Roleurs. I’ve met you on the road (and dirt) and Internet. I think we all share something.

I have narrowed the site down to two names: BikeDesire or BikeCrave 

There’s equal parts black art and metrics-driven rationale to starting a brand. Focus groups tell you a lot, but ultimately people shape community sites and why others decide to visit. Good ideas spread. 

A brand is just one piece. It’s goes beyond logo, typeface or color palette. It’s what you feel. It’s why you pick Specialized over Trek, or Moots over Seven, or Colnago over Pinarello. It’s why you’re a Campy fan or a DA disciple. And vice versa. It’s why you made the leap to SRAM. 

I’m working to turn on the BikeDesire or BikeCrave site in late June before the Tour de France. I hope it’s a compendium of what I like best about the Web: Ulility, Sharing, Helping, Experiencing, Going deep on a topic about which you’re passionate.

Cyclists desire or crave many things in the pursuit of cycling. Enjoyment. Fitness. Comraderie. Peace. Competition. Status. Belonging (group rides). Not belonging (going against the automobile grain). Exploration. Conquest. Of course, Bikes. There’s something that happens when we throw our leg over the top tube and start turning the pedals on these bikes. We can’t always articulate it. But we have the common bond. We desire/crave it, and it becomes part of our the fabric of our lives, mirroring seasons and establishing milestones. Our families and loved ones understand. They support cycling and the great things it can do–and does.

I’ll initially organize the Web site in 3 main categories:

  1. Need (topics, basics, things that cyclists need)
  2. Want (products, experiences, access to other things that cyclists want)
  3. Have (photos, tips, stories, races, routes, fundraisers that cyclists have)


As I go down this path, I hope you’ll join me. I plan to share the process so you can see and help shape the outcome. Visuals always help, so here are a few of some 20 logo comps (pre-color) that are on the wall for consideration. Thanks for the early feedback on naming through your tweets, and please be safe out there when riding.


bike desire logo with one forward slash grotzec
bikecrave flama semicondense basic
bikedesire radio fm comp
bikecrave flama semicondensed medium

bikecrave radio fm 100 px comp


Carbon v. Titanium

Once upon a time, I rode a Specialized S-Works E5 frame. Gawd, was it stiff and plenty fast. Gawd, did it punish me on 100-milers. 

Then came carbon. A Specialized Roubaix (after my bride accidentially drove into the garage with the E5 on the roof rack). Carbon? Wasn’t too bad. A little squirrely downhill but more forgiving overall.

Then I got my first taste of Titanium. It won me over. A Moots Vamoots with Open Pros is divine. I’ve logged a load of miles on the trusty rig. Only quibble: steep or long climbs. I knew all along I was giving up something to gain comfort that Titanium provides. I just forgot how much.

Until today.

I took out a new Specialized Tarmac SL Pro on some 7%-8% grade: In all, 60 miles and 6,000 feet. The bike is pleasantly nimble, while stable as hell on descents. Its fat headset and oversized down tube are hardly beautiful. But from an engineering perspective, they’re pretty. 

Did I really just say that?

My plan for the 2009 riding season (I don’t race, just do a couple organized climbs and try to hit Mt. Evans in Colorado):

  • Moots for base miles, recovery rides and road pleasure. (Think BMW 7 series)
  • Tarmac SL Pro for climbing, intervals and going a bit harder. (Think BMW M3)

If you’re on the East Coast, I hope the cold relents. Getting outdoors is a joy.

Hemingway theme is funky

I love the Hemingway WordPress theme, so simple, so minimalist. But it looks to be rendering three different ways on three different browsers. Perfect on Safari 2.04, not so great on IE included with 2002 XP, and awful on IE that comes with Vista Home Premium. I have three systems in the house and just noticed. I started this weblog on Safari. Of course, about 10% of operating systems are Apple, so there goes that plan. Switching to more stable template until further notice.